How do you create a cohesive story about Danish coastal- and nature tourism with 18 widely different destinations? Along Danske Destinationer and Medvind Kommunikation, we decided to embrace the primary obstruction: that holiday in Danish nature can be a great many things. From steep cliffs to bounty-like beaches. From relaxation to adrenaline-inducing activities. An abundance of hyperlocal delicacies. With a humorous tone of voice, we bring focus to just that.