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A friendly reminder for tourists to keep copenhagen wonderful

Client:
Københavns Kommune
Type:
Video, print & in-store decoration

Copenhagen Visitor Service and City of Copenhagen asked us to do a campaign on sustainability. A friendly reminder for tourists to keep Copenhagen wonderful. The visual language of the campaign is a mixture of real life imagery and illustrations. We did a whole lot of illustrations, the back page of the Copenhagen City Map, a handout - and, last but not least, we made film and decorations for the Copenhagen Visitor Center.

Copenhagen: the first carbon-neutral capital by 2025

Copenhagen is a front-runner, when it comes to adopting sustainable solutions. And we have one of the world’s most ambitious climate policies, with a goal of being the first carbon-neutral capital by 2025. Really cool. But in order to get there, we need to give a friendly reminder to our guests and visitors, that, when following a few guidelines, we can all keep Copenhagen wonderful. We named the campaign "Sustainable Copenhagen", because... that's where we're going. Full steam ahead! Or not. You get the message.

On the back page of the Copenhagen city map (printed in 1 million copies)

As we mentioned before, we got to decorate the back page of the Copenhagen city map, which is really cool all by itself. That means, that loads of tourists will literally get their hands on our guidelines on keeping Copenhagen Wonderful. Do we have to mention, that it's printed with biodegradable ink on sustainably sourced paper?

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